Getting home and being able to turn on the lights, the air-conditioning system, raising or lowering the blinds and even turning on the television with just one click is what the consumer of this century wants. You could meet that market demand. Why not? Why not? With a business of implementation of domotic systems you can achieve it.
I know you’ve found the prospect tempting and I know there is a potential market that would be willing to buy such solutions. People want to live more comfortably.
Not me, Jürgen Klaric, a marketing expert, says that people only buy for three reasons.
They want to save energy.
They want to feel more pleasure and comfort.
Of these three reasons, home automation satisfies two, so you are twice as likely to have a successful business.
And that is because home automation systems, in addition to offering comfort, are energy savings, not only from the obvious – since it is assumed that the optimization of processes in our home reduces electricity consumption, but seen from the reduction of activities that we must perform to achieve the comfort we want.
Let’s face it, if we enter our house and everything works as we wish, it’s time and effort that we save. You probably already know everything I’ve told you, but it never hurts to reinforce the perception of the business that you had at first.
In the following video you will find information about the implementation of home automation systemsWhat would the business be about?
Installation and integration of technologies related to automation systems of basic functions of a house. That would be your first scenario, then you can make your own home automation elements. To do this you must understand the customer’s need and invest in research and development.
A generation deeply linked to technological progress
We are a generation that depends on technology, that buys the latest model of mobile phone that has come out, because it is more attractive and has more eye-catching features. A generation that is passionate about the functionality and freedom offered by highly technological tools. A generation you know and to which it’s much easier to sell something.
We are a generation that wants to expand that sense of usefulness and functionality to our homes. Even when we are able to turn on lights, we would rather have a machine do it for us.
The most attractive thing about the business based on the installation of home automation systems is that it is becoming more and more established, a trend. Perhaps today is the time to become a pioneer that evolves along with the solutions that will be given by home automation companies to automate our home.
Who would your potential customers be?
Millennials, men and women in their 30s, maybe a little more. This is the average age at which a person buys their first home and looks for alternatives to make it what they want. In the future, children growing up in automated homes will see service as a real necessity.
Of course, some other high-tech fanatic might be interested in buying services related to home automation systems.
It is a good opportunity to highlight what the buyer’s habits are. In this area, online shopping is supported by showrooms where you can live the experience. Where the buyer can see, touch and examine the different systems that exist.
Innovative, attractive, but little exploited
I invite you to ask yourself: Who builds home automation systems in my city? Probably the answer is nobody. If you look on the Internet, the result will be more hopeful. Yet supply does not meet potential demand.
I have always thought that an important part of marketing is to make the customer see that they have a new need and offer solutions. That being the case, in such an uncompetitive market, you could convince a lot of people in a very short time. Of course, knowing how to recognize your target and what are their consumption habits.
I would say that it is a business sector that is just taking its first steps and therefore a good sector to undertake. That’s why I’ve told you that if you did, you’d be a pioneer in your city or in a specific area of influence.